When you are an insurance agent, there is no limit to how much money you can make as long as you continue to attract new clients. You can accomplish this with online marketing. Here, you can learn some strategies you can use to get more clients and boost your income.
Keep Your Brand Consistent
Brand consistency is one of the most important factors in a successful marketing strategy. Your insurance brand needs to be the same, regardless of the marketing channel or strategy. Use the same logos, headshots, and contact information. Over time, people will instantly recognize your brand.
Make Sure Your Website is SEO-friendly
Your website is essentially your virtual storefront. You can increase the traffic to that storefront by implementing search engine optimization (SEO) strategies. Start by coming up with a list of keywords that people will use when looking for an insurance agent or policy. Use those words in your page titles, meta descriptions, and content. Include internal links on your site and create quality content.
You also need to make sure your website:
- Loads quickly
- Is mobile-friendly
- Is secured (HTTPS)
- Has a schema markup
Start a Blog
If your website is your virtual storefront, your blog is your receptionist. People will visit your blog to get to know more about you and your offerings. The right blog can help you build trust with potential clients and put you in a position of authority.
You should upload a new blog post at least once a week. Choose informative topics, such as “5 Insurance Policies Every American Needs,” and the “Biggest Myths About Life Insurance.” Use keywords in those posts to attract organic traffic.
Share Valuable and Engaging Content on Social Media
Social media is one of the most effective marketing tools available for insurance agents. Unfortunately, far too many agents use it incorrectly. If you visit an insurance agent’s social media page, you’ll likely notice lots of boring content. Avoid that mistake by only sharing valuable and engaging content. Share videos and infographics, ask questions, and provide tips. This will help you connect with your audience and expand your network.
Get Online Reviews
Most people don’t call the first insurance agent they find online. Instead, they check that agent’s online reviews first. If the agent has lots of positive reviews, customers are more likely to place the call and buy a policy.
You need to encourage your customers to leave reviews, so you can take advantage of this. Begin by providing the best service possible, then ask the customer if they were pleased with the service. If they are unhappy, find out what you can do better. If they are happy, ask for a review and direct them to your social media profile or a review site.
You don’t have to stop there. You can also ask for reviews after processing claim settlements or during other interactions. Each interaction is a chance to get more reviews.
Monitor Your Reviews
You need to keep an eye on your online reputation. That includes monitoring your reviews. Respond to each review in a kind and professional manager. If it is a negative review, look for a solution to the issue. However, you won’t always be able to find a solution. For instance, if someone is unhappy about the pricing, that is due to the carrier, not you. You can contact the review site to see if you can get the review removed. If that doesn’t work, don’t get defensive. You can offer to look for additional policies, but also explain that the insurance carrier sets the prices.
Start Marketing Your Business
These marketing strategies will help you attract new clients. With good service, those new clients will likely refer some of their friends to you. It won’t be long before your business is booming.