How to Build Loyalty

November 19, 2019

As an independent insurance agent, customer loyalty can make or break your business. As you know, attracting customers is only half the battle. If you want your business to take off, you must keep them coming back for more.

Follow Up

After your customers have purchased insurance from you, call them a few weeks later to see how it is working out for them. This shows customers you genuinely care about helping them.

If your customers are unsatisfied with their insurance policy, you can inform them of their other options. Sometimes, customers are not aware that they have alternatives and will appreciate knowing what they are. This may lead to another commission for your business, or it may simply be another step in proving your helpfulness to them.

Provide Outstanding Customer Service

Having satisfied customers can lead to referrals. Show your clients that you are easy to work with and care about their needs. You can do this by actively listening when they are sharing about their wants and needs. Be sure to respond each request in a timely manner, even if you are only telling them you are looking into it and will get back.

Show That You Are Trustworthy

When you are building customer loyalty, the little things matter. Showing up on time to client meetings, admitting when you made a mistake, and being accountable for your actions can all show that you are a person to be trusted. When clients know they can count on you to make an insurance recommendation in their best interest, they will come back to you again and again.

Provide Value to Your Customers

When you are building customer loyalty, your clients’ needs come before yours. Don’t sell them an insurance policy just because it will give you a good commission. Instead, get to know your customers and find a policy that best fits their needs.

Giving your client information about the insurance industry can also provide value to them. Even if they are not looking to get a new policy right away, people still love learning new information. If you provide them with information with the intention of educating them, they will see that you are transparent.

Show Your Dependability

When you have your own insurance agency, being available around the clock is an important part of building loyalty. Maybe a customer had a car crash in the middle of the night and needs to know what his or her policy covers. When customers know they can call you at any time of the day with questions, they will stick with you for years to come.

Let Clients Know They Are Important

By remembering details about clients’ personal lives, you can show them you care about how they are doing. When clients tell you about their spouses or kids, try to remember this information. In later meetings, you can then ask questions about the client’s life. People love talking about themselves and their life, and this will help you build a personal connection with that client.

Acknowledge Customers

When a customer purchases an insurance policy, consider sending them a personalized thank you note. If they interact with your social media accounts, respond to their comments. Consider offering promotions, rewards, and sales for valued customers. You may even consider hosting some sort of event, perhaps around the holidays. 

Go Above and Beyond

Instead of just selling insurance policies to customers and leaving it at that, provide superior service to them. Take the time to get to know your clients and what their needs are. Become invaluable to them, and you will soon find your insurance agency business flourishing.

Receive Discounts

Through MIAA’s national vendor partners, you will be eligible to receive discounts on the supplies you need, such as office supplies and shipping. This can further help you increase your profits.

Receive Help Starting Your Business

MIAA offers a development program to give you the tools you need to start your insurance agency. You will have access to discounts and agency services. MIAA will help you build a foundation to operate your business.